Based on my previous research on fashion film, I came to the conclusion that it is a medium with lots of potential for brands and creatives, especially today with how accessible video sharing has become. New brands should definitely take advantage of fashion films, as a good video can reach and attach an audience or potential customers while presenting their universe in a creative way.

Therefore I contacted a small brand based in Madrid which I admired a lot and share my visual identity with. This brand, Fiorella Pratto, was in need of new content creation and visibility to reach a larger audience. My goal was to create a fashion film that would present the universe of the brand through a visual story.