Hi, I’m Laura Álvarez — an art director and photographer from Madrid, currently based in The Netherlands.

My work focuses on creating strong visual identities and telling stories through photography and moving image. As a visual storyteller, aesthetics are at the core of everything I do, shaping imagery that not only captures moments, but also builds narratives that resonate.

Alongside photography and art direction, I collaborate with brands on branding, digital strategy and graphic design, ensuring consistency and creativity across every touchpoint.

I draw inspiration from fashion, design and architecture. Light is always present in my process, shaping and giving meaning to every detail I capture.